Master Yourself
Welcome to a world where emotional intelligence shapes strategy - where negotiation is not a tactic, but a reflection of inner clarity.
I guide leaders, diplomats, and decision-makers through high-stakes conflict resolution, transformative leadership, and the art of self-mastery.
Through the Know Yourself First methodology, I help you influence without force, lead without fear, and win.
Working with the best
ABOUT
Steve A. Tineo (Prof., PhD, DBA)
Swiss and international speaker, global negotiator, leadership strategist, conflict-resolution responder and best-selling author, CEO & Founder of Assertive Group SA. He’s delivered 500+ conferences across Europe and the Middle East and collaborated with institutions like Oxford University, UNITAR, ISFB, WUNU amongst others.
Welcome to the world of conscious negotiation and leadership, where knowing yourself is the most powerful strategy of all.
True influence begins within. In the high-stakes arena of negotiation and leadership, knowing yourself isn’t just an advantage but the ultimate strategy.
For over two decades, I’ve advised global leaders - from governments and CEOs to Formula 1 champions, elite athletes, international banks, and Heads of State. I’ve helped them navigate complex negotiations, make critical decisions under pressure, and unlock extraordinary personal growth.And here’s the most powerful insight I’ve gained:The most important negotiation is the one you have with yourself.
That’s why I developed the KYF© (Know Yourself First) methodology - a proven framework that blends emotional intelligence, leadership psychology, and strategic communication to drive deep, lasting transformation.
Through powerful keynotes, immersive masterclasses, and exclusive mentoring programs, I help individuals and organizations lead with purpose, influence with integrity, and access their highest level of performance.
+25 years of
EXPERIENCE
I have the know-how you need.
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Mission
I dedicate my life to elevating consciousness in negotiation, leadership, and conflict resolution. Every masterclass, every stage, every advisory session is rooted in one truth: when you know yourself, you can transform anything.
Values
Conscious Leadership, Ethical Influence, Emotional Mastery, Discretion, and Purpose-Driven Excellence are the core values that guide my mission and masterclasses, ensuring each client experience is transformative, principled, and deeply impactful.
SERVICES
Discover exclusive keynotes,
conferences, and immersive masterclasses designed for high-performing leaders, diplomats, and decision-makers. Whether you're navigating billion-dollar deals, resolving high-stakes conflicts, or leading under pressure, my signature programs equip you with the elite tools used by Formula 1 drivers, Presidents, Athletes & Global Executives.
1.
Keynote Speeches
Inspire from Within. Lead with Consciousness.
My keynotes are not performances, they are awakenings. I speak to the heart of leadership, negotiation, and emotional mastery, offering deep insight and real-world wisdom that moves audiences to reflect, transform, and act. Tailored to each event, my speeches elevate the conversation and ignite inner leadership.
Masterclass
2.
Transformational Learning for Lasting Impact.
These immersive experiences go far beyond theory. Each masterclass blends strategic frameworks with emotional intelligence, empowering participants to navigate complex negotiations, resolve conflicts, and unlock their full potential. Rooted in the KYF© methodology, these sessions are designed for top performers who demand excellence.
3.
Signature Conferences
A Journey Into Conscious Influence.
My curated conference experiences bring together decision-makers, changemakers, and visionaries for a deep dive into conscious leadership and ethical negotiation. These events are more than gatherings - they are spaces of evolution, where high-level professionals discover how to lead, influence, and transform through self-awareness.
SEE STEVE IN ACTION
Who are the real superheroes?
Turning Failures into Strength: The Power of Resilience
How Emotional Intelligence Transforms Conflict Resolution
Behind every high-stakes decision is one truth:
Know Yourself.
What happens on this stage changes what happens in every room after.
