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MY BOOKS

Publications

Through the SELF
(ENG edition)

 

Through the SELF exposes why emotional pain and hidden abuse repeat and shows you how to stop them permanently. Grounded in the Know Yourself First method, it delivers radical clarity, emotional mastery, and unbreakable self-respect.

 

Read it once to see what you’ve been missing.

Read it again to take full command of your life.

Guiding readers to transform suffering into self-love using the KYF© methodology.
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ARTICLES

Assertive Group, the art of ethical negotiation

Steve redefines negotiation with the W3 model Win-Win-Win  expanding beyond mutual gain to include global responsibility. From Geneva to London, Assertive champions ethical influence, mediation, and leadership on an international scale.

The evolution of the role of the relationship manager

In this engaging conversation, Steve demonstrates that human capital management is just as critical in the finance sector as in any other field. He emphasizes the importance of knowing how to adopt the right behaviors especially in client relationships, during crises, or when delivering bad news.

Business conflicts not different from other conflicts

Drawing from his extensive experience in high-stakes negotiations, Steve highlights the importance of addressing the underlying emotional and psychological factors that often fuel business disagreements. Steve advocates for ethical negotiation practices that focus on mutual respect and shared objectives, highlighting the importance of empathy and communication in resolving business disputes.​

A stage show to prevent school bullying

 

 

In the Léman Bleu feature " A stage show to prevent school bullying", Steve A. Tineo and artist Sonia Grimm present Par le MOI - a theatrical performance designed to raise awareness around harassment through an emotionally resonant lens.

The show explores the psychological and emotional patterns behind toxic relationships, offering audiences, both young and adult, a constructive, deeply human perspective. 

Who Could Have Negotiated with Trump? 

 

Negotiation succeeds when you master the person, not just the terms. Steve explains why outcomes are 15% skill and 85% attitude, especially with hard-to-move leaders like Donald Trump. Learn how ethical influence, emotional intelligence, and precise framing beat rigid, technical playbooks. See what Switzerland missed and the mindset that turns deadlocks into deals.

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©2026 by Assertive S.A

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Rue de la Rotisserie 8, 1204 Geneva, Switzerland

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